Help us choose a winner!
Video contest promotes traffic safety in First Nations communities
Feb. 1, 2017
Video entries for SGI's Safe a Life Challenge are now in and SGI needs your help to select a winner.
To raise awareness of road safety issues impacting First Nations communities in Saskatchewan, SGI launched the "Save a Life Challenge." Interested participants were challenged to film and share a brief video highlighting the road safety issues on First Nations roads such as dangers of impaired driving, distracted driving, speeding and not wearing a seatbelt.
The percentage of traffic-related injuries and fatalities related to impaired driving, speeding and unrestrained motorists are higher on First Nations roads, compared to the rest of the province.
"The majority of traffic-related injuries and fatalities are preventable," said Shannon Ell, Director of Traffic Safety Promotion at SGI. "By highlighting these issues and sharing the message of road safety, we can make our roads safer — not only for the communities involved in the challenge — but for the province as a whole."
All accepted contest video submissions are now posted on SGI's Facebook page. A 'people's choice' prize will be awarded to the top video picked by the public. Be sure to have your say by 'liking' your favourite video(s) by Feb. 8, 2017.
Up to 10 additional prizes will be also awarded to videos selected by a panel of SGI judges based on quality, creativity and fit with the contest theme. All winning videos will receive up to $10,000 in support of a community or traffic safety initiative in a First Nations community of the winner's choosing. Winners will be announced on Mar. 1, 2017.
"It was exciting to see contest participants embrace the challenge to demonstrate how the choices we make behind the wheel can have very real and tragic consequences" said Ell. "By driving safely, each of us has the power to save a life, whether it's our own or someone else's."
Visit SGI's Facebook page to view the videos, and cast a vote for your favourite!