Gravelbourg wins SGI seatbelt challenge
Oct. 23, 2012
Gravelbourg residents know the benefits of buckling up.
Their hard work to increase seatbelt use by 77 per cent towards total compliance in their community has crowned them a winner of SGI's 2012 Seatbelt Challenge for the southwest region, and will give them up to $50,000 to be used for traffic safety improvements.
“Outside of cities our statistics show a decrease in seatbelt use,” said Shannon Ell, Manager of Traffic Safety Promotion at SGI. “Seatbelt challenges are very effective at reminding people in rural and First Nations communities how important their safety is and how easy cutting the risk of severe injury in a car crash can be.”
On average in Saskatchewan, 60 per cent of fatalities on rural roads and 75 per cent of fatalities on First Nations roads involve unbelted occupants.
Gravelbourg faced off with Assiniboia, Gull Lake, Maple Creek and Shaunavon to see which community could improve their seatbelt use the most.
Seatbelt use for the challenge is measured by surveys conducted in each community before the challenge launch in April to establish a baseline and again after the wrap-up in September. The winner was determined by which community had the biggest increase in seatbelt use and came closest to 100 per cent use.
“Seatbelt challenge winners aren’t the only ones who profit. Each participating community benefits from the challenge and helps make our roads safer for everyone,” said Ell.
This year, communities in the north, southeast and southwest regions of the province took part in seatbelt challenges. The communities of Radville, Oxbow, Redvers and Carlyle find out the winner of the southeast Saskatchewan seatbelt challenge on Oct. 25. The community of Sturgeon Lake First Nation was crowned the northern challenge winner last week.
About the SGI Seatbelt Challenge
The SGI Seatbelt Challenge is an ongoing community-driven project designed to improve seatbelt use in rural Saskatchewan. The challenge, which began in 2008, encourages people to buckle up by offering rewards to those spotted wearing their seatbelt. SGI partners with First Nations, municipalities, law enforcement agencies, fire departments, emergency medical service providers and student organizations in participating communities to conduct the challenge. Currently in its fifth year, almost all of the participating communities have seen an increase in seatbelt use during the challenge.
Saskatchewan Government Insurance (SGI) is the province's self-sustaining auto insurance fund. SGI operates 21 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of over 400 motor licence issuers across the province. Customers can now do some transactions online. Look for the MySGI link under Online Services on your motor licence issuer's website or SGI's website.
Manager of Media Relations
Saskatchewan Government Insurance