Be a Good Wingman
Impaired driving kills more than 50 people each year in Saskatchewan. Be a good wingman; don't let impaired friends drive.
Be a friend for life
You care about your friends and family, and watch out for each other. But would you stop them from driving impaired?
That's the question we ask in our latest impaired driving awareness campaign. Our ad follows 3 close friends as they grow up together, until they're faced with a decision that could change everything. There's 2 ways this story could play out - watch the ads below to see what being a good wingman really means.
We know you feel responsible for helping keep your friends safe. Now we're asking you to do the right thing - speak up and stop them from driving impaired, even if it feels uncomfortable. Remember, when someone is impaired, their judgment is also impaired. Your friends rely on you to have their back - so have their backs when it matters most and stop them if they're about to do something that could hurt themselves or others. After all, you have so many more memories to share.
Don't let impaired friends drive
Here are some ways you can make sure your friends and family get home safely:
- Offer to call them a cab, a friend/relative, or safe ride service.
- Take away their keys.
- Host the event at your place and let them stay the night.
- Arrange a safe ride before you all go out together – plan to leave the vehicle at home and get a safe ride to your destination. That way there's less temptation to drive if judgment is impaired by alcohol later.
- Offer to be a designated driver (and next time, it's your friend's turn to be a good wingman).
About the tattoo design
The graphics for the campaign were inspired by tattoo artist Chet Spriggs from Moose Jaw, Saskatchewan. Tattoos are permanent, and this 1 highlights how being a good wingman - watching out for your friends, making sure they don't drive impaired - is not a 1-time deal. Like a tattoo, watching out for your friends is forever.