Interview with Danny Greaves

SGI recently had a chat with former Watchmen lead singer and current musical genius for SGI’s drinking and driving commercial, Danny Greaves. Here’s what he had to say about the commercial, SGI and life after Canadian rock stardom…

SGI – So how did your music get hooked up with this commercial?

Danny – I composed this particular piece of music awhile ago and I’ve been looking for a home for it since then. When the director of the commercial contacted me, this song immediately came to mind. It’s really nice that it has found a home on the Prairies.

SGI – When you suggested the song were there any objections?

Danny – I think they were originally looking for a fast-paced, high-energy sound, but when they heard this sombre, more uplifting sound it changed the direction of the commercial and I think it actually worked better for what they were trying to achieve. I think the music will move people and give the pictures more meaning.

SGI – So have you been doing more commercial work since The Watchmen disbanded a few years ago?

Danny – Ya, I have. And it’s been surprisingly rewarding. I’m still working on some solo stuff, but for the most part my commercial work for TV and film keeps me very busy - that, and my wife and two kids.

SGI– Do you know much about SGI?

Danny – Well, being from Winnipeg I know all about government-run auto insurance and I know they are very active in getting out traffic safety messages. It’s very important to me that my music is used in getting out very worthwhile messages like this one.

SGI– How sick do you get of people asking about a Watchmen reunion? Well, will there be one?

Danny – I never get sick of talking about The Watchmen. I’m very proud of what we accomplished, but I think we’ve all moved onto different projects and to different stages of our lives. I’ll always keep singing and performing for people because that’s very important to me.