Safety on the Road for Happy Holiday Weekends!

Did you know that you are almost twice as likely to be in a serious collision if you’re travelling on a holiday weekend in Saskatchewan than at any other time of the year? That’s why SGI has planned a special multi-media advertising campaign to remind motorists to take extra care while driving on long weekends.

The television and radio commercials will begin airing every Wednesday preceding a long weekend on most Saskatchewan stations and continue until Monday to catch motorists on their way to and from their holiday destinations. If you normally stop by a convenience store or gas station before heading out on the road, you’re also likely to see reminders on the front doors as your enter, on the cooler doors where you choose your ice cream treats and also at the till where you make your gas purchases.

So remember, buckle up, never drink and drive and take your time. After all, it is the long weekend.

Click here to view the television ad.