Community relations

We honour our responsibility to give back to the province with community programs that support activities in the following areas.

Diversity

We actively support initiatives that promote cultural diversity, focusing on women in leadership and non-traditional roles, championing the physically challenged and supporting Aboriginal communities and organizations.

Traffic safety

We foster safe behaviours in communities by educating them through safety messaging.

Youth excellence

We try to influence the largest number of youth across the province and fuel positive, long-term cultural change to encourage young people to give back to their communities.