SGI launches ad campaign for Motorcycle Safety Week
May 7, 2012
SGI, the Saskatchewan Safety Council and RCMP "Depot" Division are recognizing May 6 - 12 as Motorcycle Safety Week in Saskatchewan. The goal is to raise awareness about the importance of being safety-minded when riding a motorcycle.
To coincide with this week, SGI is launching a new radio ad campaign to raise awareness of motorcycle safety across the province. The campaign focuses on educating motorcyclists about wearing the proper safety gear, as well as reminding motorists to be aware of motorcycles.
“As the weather gets warmer and we enter the motorcycle riding season, we remind all motorists how important it is to share the road with motorcycle riders,” said Andrew Cartmell, President and CEO of SGI. “These vehicles are smaller and more difficult to see, but still require the same amount of space that a car or truck does.”
In 2011, there were 287 collisions involving motorcycles in Saskatchewan, resulting in 203 injuries and 4 fatalities. SGI has been working with the Saskatchewan Sport Bike Association to find ways to decrease these numbers and reduce motorcycle claim costs.
“We're happy to be working with SGI to find ways to prevent or reduce injuries to our members,” said Cody Jordison with the Saskatchewan Sport Bike Association. “One of the things we feel is important is the use of proper gear - boots, gloves, helmets and full pants - and that is a message that we are going to work together getting out to the riding community across the province, as this gear can save lives.”
SGI's ad campaign began last week and runs throughout May. The Saskatchewan Safety Council is also hosting events throughout the week to promote safe and responsible use of motorcycles.
Saskatchewan Government Insurance (SGI) is the province's self-sustaining auto insurance fund. SGI operates 21 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of over 400 motor licence issuers across the province. Customers can now do some transactions online. Look for the MySGI link under Online Services on your motor licence issuer's website or SGI's website.