Driver distraction campaigns

Our driver distraction public awareness campaigns are created to educate drivers about the seriousness of driving when distracted.

Driver distraction and inattention is responsible for about 25% of all accidents on Saskatchewan roads. It's also cited as the 2nd highest contributing factor in fatal collisions.

Some of the most common driver distractions include:

• talking and texting with a hand-held cellphone
• persons, objects or events outside the vehicle
• distraction from passengers
• looking for or at something in the vehicle
• adjusting radio, climate or vehicle controls
• smoking
• eating or drinking

Our driver distraction public awareness campaigns are created to educate drivers about the seriousness of driving when distracted.

TV commercial

Driven to Distraction

Tortoise and Hare